DANE MATHEWS
CHIEF DIGITAL AND TECHNOLOGY OFFICER
TACO BELL
WHY: Head of digital and technology segments at OC’s largest restaurant chain since 2022.
IN THE NEWS: Overseeing rollout of voice AI technology to hundreds of drive-thru locations in the U.S. by end of 2024. Irvine-based Taco Bell is first of parent Yum! Brands’ restaurant companies to increase AI integration.
NOTABLE: Mathews’ past marketing career includes two years with Caesars Entertainment Corp., over five years at Target and three at McDonald’s.
QUOTABLE: “I came to Taco Bell because I felt that I wanted to be part of a brand that knew two things. It knew innovation is the life blood of growth and that the role of technology was the way to grow in the future.”
