PROFESSOR , NEUROBIOLOGY AND BEHAVIOR UCI
WHY:Helped author study on the tie between smell and memory, experimented with noninvasive technique for strengthening memory and potentially deterring dementia.
IN THE NEWS:Research appeared in Frontiers in Neuroscience; has already reached the top 40 neurology papers ever published.
NOTABLE:Formed a company, Memory Air, that’s raised $8M and is planning to start selling a product that will release 40 odors twice a day to improve the memories of older adults.
QUOTABLE:“The data is more convincing and stronger than any of the drugs that have been developed for dementia.”
