TAYLOR HOLIDAY
FOUNDER/CEO
COMMON THREAD COLLECTIVE
WHY: Founder of a 70-person digital marketing agency in Costa Mesa, specializing in direct-to consumer e-commerce brands.
IN THE NEWS: Common Thread Collective (CTC) won financial backing from private equity firm The Acacia Group in July; Acacia says backing will “accelerate growth through product innovation, talent development, and targeted acquisitions.”
NOTABLE: Former New York Yankees minor league player who started CTC with quarterback coach and former NFL quarterback Jordan Palmer. Started out in a 12-by-12 office above the former Blue Frog Bakery in the Old Towne Orange, now fully remote.
QUOTABLE: “We help brands sell more stuff on the internet with digital ads. Or as my kids understand us … the people who interrupt their YouTube videos.”
