Chipotle Mexican Grill’s marketing campaigns from the last eight years were led by former chief marketing and brand officer Chris Brandt, who spoke often of “turning digital moments into real life experiences.”
The restaurant chain has poked fun at itself, using internet memes to influence product launches such as cilantro soap and lemonade-scented soy candles designed to look like its water cups.
See photos below for other notable brand moments overseen by Brandt, who left the company in January.
For more on Chipotle’s new brand leader, see the May 4 edition of the Business Journal.
