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Thursday, Jul 18, 2024
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CONSUMER: MARK KING

CEO,TACO BELL

WHY: Heims Irvine-based unit of Yum Brands Inc., which is OC’s largest restaurant chain by systemwide sales. Responsible for the global growth strategy, franchise operations and
performance of chain.

NOTABLE: Before joining Yum, King served as president, Adidas Group North America, a time when Adidas became the fastest-growing sports brand in North America, increasing sales by 35% in 2017, doubling its market share and regaining the No. 2 position in the U.S.

QUOTABLE: “Let go of the process. Let people make mistakes and let them fix it. It’s the best way we learn.”

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