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Friday, Jul 10, 2026

CONSUMER: KEVIN BAILEY

GLOBAL BRAND PRESIDENT, VANS

WHY: New leader at Costa Mesa-based footwear and apparel company, the largest unit of parent VF Corp.

IN THE NEWS: Bailey returned to Vans in March, taking over the global brand president role from Doug Palladini, a longtime Vans exec. Told analysts in May that the firm
will refocus on Classics footwear line and improve direct-to-consumer experience as part of “the process of refreshing and refocusing Vans’ strategy.”

QUOTABLE: “I know this brand, understand the consumer and competition, and have a clear point of view on our challenges and of the opportunities that lie ahead for us.”

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