iPourIt, Inc., a Lake Forest-based creator of self-pour tap wall systems, has hired former Juice It Up! executive Chris Braun as chief executive officer.
The company makes self-service beverage dispensing systems for beer and wine as well as coffee, kombucha and soda, and says it was the first self-pour system in the U.S. market. Its machines are used in 300 locations including restaurants, taprooms, event venues, grocery stores and corporate offices.
Braun, who replaces Carl Mostert as CEO, is a shareholder in SJB Brands, which acquired Irvine-based Juice It Up! in 2018. Braun also heads Newport Beach-based Dover Shores Capital.
