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Vizio Bolsters Channel, Ad Offerings on TVs

If you create the content, the viewers—and advertisers—will come, Vizio Holding Corp. (NYSE: VZIO) is finding.

The Irvine TV maker and media company, with a recent market cap of $3.8 billion, continues to bolster its digital advertising offering with its free channels through its Features business.

The latest update from the company’s Features content included more channels viewers can watch from the company’s SmartCast operating system running on its TVs under the WatchFree+ option.

The additions include the Fork & Flight channel focused on food and travel, gaming content on Gamernation and horror movies on Fear. The tailored content offering created by Vizio is helping further drive viewers to the channels, allowing for more to pitch prospective advertisers looking to get in front of specific consumer groups.

Vizio Vice President of Engagement Steve DeMain called Features “a good business model for Vizio because it solves problems for viewers, advertisers and content partners alike.”

That comes in the form of in-video ads, banner ads and branded channel products for marketers.

DeMain went on to say “we are not only building great sponsorship opportunities for brands, but we are also helping our content partners generate new revenue with Vizio.”

Vizio now counts companies such as Microsoft and Grey Goose among its roster of advertisers using Vizio Features to get in front of consumers.

The company said it will continue rolling out more channels with programming on home, DIY projects, holidays, live concerts and other topics.  

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