Golden State Management Corp. in Lake Forest plans 25 to 30 locations of Modern Acupuncture in Orange County over the next three years as part of a commitment of 65 sites that includes San Diego County and the Inland Empire.
Owner Chad Meisinger is a marketer, franchising veteran and regional developer with franchiser ACU Development LLC in Scottsdale, Ariz., which means he can open sites or resell franchises to others.
“Bought the rights last month,” he said. “In OC, I’m going to open them myself. I’m not going to resell them.”
The other areas will get a mix of his sites and those by other operators.
“I’m looking for guys who can take five to 10 of these and really roll this out.”
Meisinger and broker Brian Dwan of Triple R Group in Los Angeles are scouting 12 to 18 sites so far, mainly in newer, high-traffic centers with an anchor tenant identified with health and wellness, such as Whole Foods.
“I hope to be negotiating leases by the end of July, and as fast as they can be negotiated, we’ll start.”
He described a Modern Acupuncture location as spa-like, with “mood lighting, relaxing music.”
Modern Acupuncture’s franchise fee is $29,500, and royalty and advertising fees are about 9% of gross sales. It costs about $195,000 to $350,000 to open a location.
— Paul Hughes
