Hyundai Motor America Inc. kicked off the 96th season of the NFL with its own game-day marketing play as the official automotive sponsor.
Its “D-Gate” TV spot features an Arizona Cardinals fan who transports a piece of a picket fence in his 2016 Tucson SUV, much to his wife’s dismay.
“Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way,” Jacquelyn Kim, the Fountain Valley-based automaker’s director of customer communications and promotions, said in a news release. “In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that.”
“Field Goal,” a 30-second spot, is set to debut on Sept. 24 and will feature a Houston Texan fan, a Sonata, and a napping newborn baby.
The ads were created by Hyundai’s agency of record, Innocean USA in Huntington Beach.
Spot On Anaheim
“Disneyland is awesome, but Anaheim has even more to offer” is the prevailing message in the new TV spot by Visit Anaheim, the destination marketing organization of Anaheim and Garden Grove.
The 30-second ad, produced by YNR Marketing LLC in Laguna Niguel, features the Anaheim Ducks, Angels, chefs, and bartenders, among others.
“Our city is bursting with new things to do every day and this commercial allows us to showcase a taste of things to do on a national scale to a large, captive audience,” Charles Harris, Visit Anaheim’s senior vice president of marketing, said in a news release.
The ad started airing nationally Sept. 11 on the NBC Sports Network during the 2015 National Pro Grid League playoffs and finals.
Visit Anaheim also has a banner ad on npgl.com; a full-page ad in the league’s event program; and signage at the events.
Stroke PSA
Three local marketing shops are behind “Come Back Strong,” a $1.1 million campaign to raise awareness of stroke.
The Centennial, Colo.-based National Stroke Association hired Capwell Communications in Newport Beach to put together an awareness campaign that would “rally for stroke recovery and ignite a conversation” about the fifth leading cause of death in the U.S.
“No one was tying purple ribbons—there was no uniform message, no symbol, no color to support it,” said the agency’s chief executive, Kimberly Capwell, who was tasked with creating the three components.
She partnered with ad agency Sonic Health in Irvine, which developed the concept for the campaign, and Tustin-based Thread Agency, which produced it.
The team put together a one-minute public service announcement that features national cycling champion Billy Lister as he recovers from a stroke. They also delivered a blue, open-ended return symbol to represent the campaign movement.
It “reflects the reality that while not everyone makes a full return to their former self, each survivor has the opportunity to journey forward toward a new normal,” according to the association.
“The response in the stroke community has been overwhelming,” Capwell said.
Media placements for the campaign include digital, print, television, radio, social media and events.
Bits & Pieces
Chicago-based Cars.com will be the title sponsor of Innovate: The Independent Dealer Industry Conference hosted by DealerSocket in San Clemente. … California Milk Processor Board’s “Food Loves Milk” campaign highlights milk’s essential role in food pairings, be it a “peanut butter and jelly sandwich, or spicy eggs with Sriracha,” said Steve James, executive director of the San Clemente-based board. … Logomark Inc. in Tustin said it added the Wishpond marketing campaign software to its suite of products. The addition allows distributors to integrate custom catalogs, packaging and marketing materials into cross-media campaigns.
