The digital marketing and analytics arm of Botox maker Allergan, whose Allergan Aesthetics division is based in Irvine, continues on its quest to apply a high-tech touch to reach customers, new and old.
Allergan Data Labs, with an office in Irvine, has a robust job requisition listing for the drugmaker’s aesthetics business, which oversees products such as Botox, CoolSculpting and Juvéderm.
It’s got nearly 20 positions open in Irvine. None are traditional marketing jobs and instead are heavy on software engineering, data engineers, product managers and technical project managers.
That expertise should help with Allergan’s recently launched Allē loyalty program.
It replaces Brilliant Distinctions with new updates: rewards points last 12 months versus nine months under the previous program, custom offers, rewards redemptions without coupons and curated content.
Brilliant Distinctions rolled out in 2009 and then relaunched the program in 2017 with new offerings such as e-commerce integration and increased ways to earn rewards and savings.
Allergan, now part of Chicago-based AbbVie Inc. (NYSE: ABBV) following the close of the $63 billion merger last year, erected Allergan Data Labs in 2018, charging the group with “rethinking the digital consumer experience across all our brands.”
That came as the drugmaker also began focusing more on the millennial customer, which was seen in the January 2019 launch of its “Own Your Look” campaign. It was its first ever targeting men and women in the millennial cohort via digital and social as opposed to traditional advertising channels, such as print and TV.
