Experian PLC introduced “Amplified Prospecting,” a marketing tool that enables lenders to provide “a firm offer of credit” to target consumer groups via email and other forms of digital advertising.
“This shift takes the direct-mail approach to an elevated level by augmenting it with an offer that could appear on mobile, display or a personal email and, in a few steps, a consumer can receive and accept a credit offer,” the company said.
Amplified Prospecting will “target consumers in a tailored online ad campaign based on creditworthiness,” and for email campaigns, it can “process and prescreen a target or prospect list with access to several email service providers.”
“With our expertise in both credit and marketing services, this is a natural extension of our capabilities that further elevates the way lenders engage with consumers,” Experian President of Consumer Information Services Alex Lintner said in a statement.
“Lenders will be able to create more effective campaigns that can reach the most qualified consumers in today’s digital environment … With consumers looking at their smartphones an average of 150 times per day and online purchases being completed with just a few clicks, we want to be there to offer the customized and optimized experience that consumers demand.”
Experian is one of three major credit reporting agencies. The Dublin, Ireland-based company keeps its North American headquarters in Costa Mesa.
In On the Action
Irvine-based 5.11 Tactical, an apparel and gear designer that specializes in outfitting soldiers, firefighters and police officers, is the official tactical gear sponsor of the 2017 Reebok Crossfit Games Aug. 1 to 6 in Madison, Wis. The company, which Compass Diversified Holdings LLC in Westport, Conn. acquired last year for $400 million, is also the official sponsor of the Law Enforcement, Military and Fire Leaderboard, as well as presenting sponsor of the new ServiceOpen division.
5.11 also is collaborating with Ubisoft Entertainment SA, a France-based video game publisher, on its upcoming release, “Ghost Recon Wildlands.” Players will be able to outfit their characters in 5.11 gear and apparel.
Marketing Con
The Hispanic/Latino Media and Marketing International Conference is scheduled for Feb. 16 to 18 at California State University-Fullerton.
The event will focus on “helping community leaders improve communication, relate and connect” with Hispanics. About 20 presenters will discuss “media, advertising, integrated marketing communications, marketing, public relations, media adoption and culture.”
Nielsen also will present “the latest trends in Hispanic demographics, consumption and media behavior, including a close look at the Latino electorate.”
The CSUF College of Communications, its Latino Communications Initiative and the Maxwell Center for International Communications are hosting the conference.
Bits & Pieces
TYR Sport in Seal Beach signed Olympic Medalist Ryan Lochte to its roster of sponsored athletes. Lochte will be featured in its “Just Let Me Work” marketing campaign. Speedo USA in Cypress ended its sponsorship of Lochte last year after the story he and three other U.S. swimmers told of being robbed at gunpoint in Rio de Janeiro during the Olympic Games was proven false by authorities. … Shout Public Relations in Costa Mesa marked its 20th anniversary this month. … Iteris Inc. in Santa Ana hired Joe Boissy as chief marketing officer. Iteris, with a market value of about $174 million, collects and analyzes data “on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming.” … Mike Pycha joined Brandify in Anaheim as chief revenue officer, and Andy Roy was named the location-based marketing agency’s vice president of strategy. … Tim Tyrell-Smith joined Digital Map Products in Irvine as vice president of marketing, a new position. …. Irvine-based data analytics software developer Alteryx named Seth Greenberg chief marketing officer and Scott Jones chief revenue officer.
