Smartphone maker Alcatel Onetouch, the Irvine-based unit of TCL Communication in China, which posts annual sales topping $5 billion, worked with Envoy to launch a new national campaign for its flagship device.
Envoy, a digital ad shop also based in Irvine, created a millennial-focused video spot for the IDOL 4, which comes with virtual reality goggles. The 30-second “The Perfect Amount of Unreal” is aimed at Cricket Wireless customers. It shows urban dwellers interacting with their devices as they dance, camp on a rooftop and, of course, take selfies.
Another spot targeting T-Mobile users will launch in the fall. Media placements include social media, video-on-demand platforms and Pandora online radio.Â
Envoy also works with Irvine-based Vizio Inc. It helped create the SmartCast mobile app that lets Vizio Smart TV owners use their phones as remote controls.
Pearly Whites Protection
Fountain Valley-based United Sports Brands’ Shock Doctor signed “a multi-year marketing collaboration” with the American Association of Orthodontists to “educate consumers about the importance of mouthguard use among athletes of all ages.”
Shock Doctor will use the 18,000-member association’s logo on product packaging and point-of-sale displays. It also plans to sponsor a photo booth at the organization’s “Your Smile is Your Best Fashion Accessory” event in New York on Sept. 7, just before New York Fashion Week.
United Sports Brands is majority-owned by New York-based private-equity firm Bregal Partners and has an estimated $200 million in annual revenue. Its brands offer products ranging from mouthguards to gloves.
Luxury Threads
The new DB 11 from Irvine-based Aston Martin Americas doesn’t fit your budget? At least you can dress the part. The luxury carmaker partnered with menswear retailer Hackett to develop a 14-piece “exclusive capsule collection” for its 2016 fall-winter season.
The London-based retailer, founded in 1979, started making uniforms for Aston Martin’s racing team in 2005.
“We were delighted to take the partnership to a whole new level of style with the creation of the Aston Martin by Hackett collection,” the automaker’s chief creative officer, Marek Reichman, said in a statement. “By bringing together our creative teams from the outset of the project, we have created a look that captures the essence of this great partnership.”
The line will be available via the company’s website and in its overseas stores in September.
The $220,000-plus DB11 sports car appeared over the weekend at the Monterey Car Week and Pebble Beach Concours d’Elegance, where the brand set up an “Aston Martin experience center.”
Stylin’ in Crystal Cove
New Home Co. in Aliso Viejo has partnered with Restoration Hardware Holdings Inc. on interior design features at its luxury residence project in the hills above Crystal Cove State Park.
The 55 semicustom homes planned for the Coral Canyon and Coral Crest developments are priced at $5 million and higher, and some will feature infinity pools, wine cellars, expansive courtyards, and master bedroom suites with his-and-her bathrooms.
The company, which has a market value of about $210 million, used furniture, bath fixtures, mirrors and lighting from Restoration’s collections to showcase its six model homes. Future homeowners will have the opportunity to work with the retailer’s design atelier to select bath and cabinet hardware, furniture and accessories.
“RH is one of the most highly regarded brands in luxury home furnishings, so to work with them on the design of some of our finest residences was a natural fit,” Chief Marketing Officer Joan Marcus-Colvin said in a statement.
Bits & Pieces
Irvine Spectrum Center marked the back-to-school shopping season with an Endless Summer Festiva1 from Aug. 18-20 featuring a performance by pop star Alessia Cara; in-store parties at Anthropologie, Cotton On, Hurley/NIKE SB, Quiksilver, Irene’s Story, Old Navy, Windsor and Tillys; a “Yearbook Photo Booth” at Carousel Court; a mobile beauty lounge sponsored by Nordstrom; and Active Ride Shop’s Skate Village. … Quiksilver Inc. held a Roxy Fitness Event on Aug. 13 in Huntington Beach that included stand-up paddleboarding, a 5K run, and a large yoga session. … Lumina Media in Irvine hired Rania Leite as vice president of events, a new position. She will be in charge of BarkWorld, a conference of animal-centric social media influencers and content creators. … Beth Moore joined AutoAlert LLC in Irvine as vice president of marketing and creative … Newport Beach & Co. Chief Executive Gary Sherwin was appointed chairman of Destination Marketing Association International, a global trade association of official destination-marketing organizations.
