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Advantech Eyes Larger OC Base

Irvine-based Advantech Co., a maker of industrial PCs and embedded Internet of Things devices, is looking to build a new campus in Orange County that will strengthen its operations in California and will serve as North American headquarters.

“We are targeting to have this new campus ready for moving by the end of 2021,” Director of Corporate Development Joseph Su told the Business Journal in late December.

“That’s our target, but it depends on whether we can find an ideal location.”

He said the company, with global headquarters in Taiwan, has already started looking around at sites in Irvine and Tustin, adding: “We have a few options now.”

“Renting an existing structure is an alternative, but our goal and what we’ve been working on so far is really to acquire a land and build a new facility,” according to Su, whose company owns its current Irvine base in the Spectrum area, a roughly 27,000-square-foot facility at 13 Whatney.

Irvine, Milpitas

The company has about 150 employees in the Irvine office with another 150 in Milpitas near San Jose. The beefed-up Irvine campus will have more than 300 employees within three to five years, for an annual growth of more than 20% there, Su said.

“We are expanding every year,” Su said. “We’ll gradually migrate some of the production activity from Northern California to Southern California.”

The company has more than 1,000 product lines, serving medical equipment builders, industrial equipment builders, as well as networking, health and telecoms companies, with the product array becoming more diversified as the company moves into more industrial Internet of Things areas.

The industrial Internet of Things generally refers to the various sets of hardware that work together through connected devices to enhance manufacturing and industrial processes.

“We have a lot of new products and solutions coming up,” according to Su.

Factory Automation

“A lot of our products are actually used in factory automation,” Su said. “We are a hardware company, but we do have some software from in-house and from third-party eco-partners that are bundled with our hardware. We never will really become a software company.

“Traditionally, we are competing against other industrial PC manufacturers like Kontron and Congatec of Germany and Adlink and Lanner of Taiwan,” he said.

Cincinnati, Chicago

The company has existing offices in Cincinnati and Ottawa, Ill., with new offices being set up in Chicago, Toronto, Boston and Dallas.

With a network of more than 8,000 people working in 92 major cities worldwide, the company says it offers a comprehensive Internet of Things portfolio, customer-centric design services and global logistics support.

It works with partners across a diverse range of market sectors to provide edge-to-cloud solutions for a wide array of applications—driving smart cities, smart factories and the advancement of industrial and commercial IoT.

Kevin Costelloe
Kevin Costelloe
Tech reporter at Orange County Business Journal
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