Advantage Solutions, an Irvine-based provider of sales, marketing, merchandising and digital technology services to packaged goods manufacturers and retailers, bought a consumer marketing firm in Chicago on undisclosed terms.
Upshot Agency will become a business unit of Advantage’s marketing division, Advantage Marketing Partners, which was Orange County’s largest marketing firm last year.
The agency, founded in 1994, has 170 employees and will be led by its current president and chief executive, Brian Kristofek. Its roster of clients includes Starbucks, Google Inc. and Procter & Gamble.
Upshot recently developed “The Corona Beach House experience” for Los Angeles Rams games at the Los Angeles Memorial Coliseum.
Its “focus on delivering highly creative, integrated consumer marketing on behalf of clients is a wonderful addition to our ever-expanding marketing capabilities” Advantage Marketing Partners President Jill Griffin said in a statement.
–Mediha DiMartino
