63.9 F
Laguna Hills
Sunday, Jun 22, 2025
-Advertisement-

Vans Drags Down Q4 Revenue at V.F. Corp.

 Costa Mesa retailer saw sales drop by 22% amid turnaround

Vans owner V.F. Corporation blamed the Costa Mesa-based retailer for dragging down fourth quarter revenue, which fell 5% to $2.1 billion, the Denver company said Wednesday.

Sales at Vans were down 22% for the quarter.

Bracken Darrell, president and CEO, said if the company excluded results from Vans, “we’re up 4%.”

Darrell said 60% of Vans’ quarterly decline was due to deliberate actions taken to “eliminate unprofitable” parts of the business, including closing stores and reducing inventory in China.

He said the company is “making progress every week to turn around the business. You don’t see the results just yet numerically, but you will.”

Shares of V.F. Corp. closed down 16% to $12.15 apiece. V.F. Corp. also owns Dickies, which was scheduled to relocate its headquarters from Texas to Costa Mesa this month. Sales at Dickies were down 14% for the quarter.

Want more from the best local business newspaper in the country?

Sign-up for our FREE Daily eNews update to get the latest Orange County news delivered right to your inbox!

Would you like to subscribe to Orange County Business Journal?

One-Year for Only $99

  • Unlimited access to OCBJ.com
  • Daily OCBJ Updates delivered via email each weekday morning
  • Journal issues in both print and digital format
  • The annual Book of Lists: industry of Orange County's leading companies
  • Special Features: OC's Wealthiest, OC 500, Best Places to Work, Charity Event Guide, and many more!

Nancy Luna
Nancy Luna
Nancy Luna has been the executive editor of the Orange County Business Journal since September 2024. Nancy began her career 30 years ago at the Orange County Register, where she covered a range of beats, including retail, consumer trends, transportation, healthcare, and tourism. Before coming to the Business Journal, she previously worked as a correspondent for Business Insider’s Retail team, where she specialized in writing about the restaurant and food tech industries. Luna contributed to the Business Insider team that won a 2023 SABEW Award for explanatory journalism for their "Warehouse Nation" project. From 2018 to 2020, Luna was a senior editor and tech editor at Nation’s Restaurant News. While there, she covered the largest chains in the country including Taco Bell, McDonald's, Chipotle Mexican Grill and Starbucks. Luna grew up in Orange County and lives in Old Towne Orange with her husband, Brady.
-Advertisement-

Featured Articles

-Advertisement-
-Advertisement-
-Advertisement-
-Advertisement-

Related Articles

-Advertisement-
-Advertisement-