Szenderski/Rohani Launches a Net-Strike; Porter Novelli Goes South of the Border
Paine & Associates, OC’s largest independently owned PR firm, recently landed an account with computer monitor seller ViewSonic Corp. in Walnut.
Privately held ViewSonic, which counted sales of more than $1 billion last year, hired Paine to get its name out and promote new products to consumers and other businesses.
The win is the second major new technology client for the 14-year-old PR firm whose annual billings have reached $3.5 million, up from $2.4 million a year ago. Paine landed a new account with storage products company Iomega Corp. last month to handle its PR and plans to expand its high-tech client list with the addition of Valinda Accetta who leaves Irvine-based Western Digital Corp. where she was manager of PR for the disk drive maker’s products
Net-Strike Taps Szenderski
Szenderski/Rohani Worldwide, Irvine, recently picked up a new $7 million account with Net-Strike Worldwide, a year-old Irvine-based subsidiary of Ernst & Young LLP.
The brand development and advertising agency was tapped by Net-Strike primarily to target information technology contract professionals seeking global work assignments. The ad shop recently launched a national print campaign appearing in several trade publications, including Fast Company, Business 2.0 and Information Week. The agency’s work also includes local and regional radio and TV spots as well as billboard advertising in the San Francisco and Los Angeles markets.
Net-Strike plans to compete with Internet employment boards such as Monster.com and Guru.com with its own virtual deployment center. The company recruits and trains top level independent information technology professionals for jobs around the globe.
Porter Novelli Gets Latin Look
The OC offices of Porter Novelli Convergence Group, a 15-person unit of Porter Novelli International, is expanding its new division targeting the technology market in Latin America.
Alejandro Hernandez, who works in the Irvine office, was named vice president of the Latin American technology practice that works with a network of 14 Latin American offices in Argentina, Brazil, Chile, Columbia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Uruguay and Venezuela. The OC offices handle the Latin American PR accounts of FileNET Corp. in Costa Mesa and Xircom Inc. in Thousand Oaks.
Also, the agency recently landed a new account with Irvine-based Latin eVentures Ltd., a company that builds Web sites for selling computer equipment in Latin America.
More Programs for Cox Customers
Atlanta-based Cox Communications Inc. which has local operations in Rancho Santa Margarita, recently launched two new 24-hour programs for its OC cable customers: Fox News Channel, which delivers a mix of live news reports, business, sports and entertainment; and Galavision, a Hispanic cable network owned by Univision Communications Inc. that features news, sports, movies, music and novelas. About 13% of the households that subscribe to Cox in Orange County are Hispanic, said Kip Simonson, vice president of marketing and sales for Cox Orange County. Fox News Channel airs on channel 46 and Galavision airs on channel 78.
Bits and Pieces:
Johnson Gray Advertising, Newport Beach, was awarded four Golden Advocate awards at the Healthcare Public Relations and Marketing Association awards luncheon in Glendale for Cedars-Sinai Health System. The work included the annual report design for its client Cedars-Sinai, a direct mail campaign, premium idea and a newspaper campaign. Also, the ad shop won a LuLu award from the Los Angeles Ad Club for its magazine campaign for the Nicole Brown Charitable Foundation Rodheim Marketing in Costa Mesa will handle PR for Westcoast Sports Associates in Los Angeles, a nonprofit organization that funds youth sports programs in disadvantaged Los Angeles neighborhoods The California Avocado Commission in Santa Ana, which markets avocados on behalf of the state’s 6,000 growers, recently promoted its marketing director Jan DeLyser to vice president of merchandising.
Winners Redux
For the record: The OC Ad Club would like to correct an error regarding the winners at the Western Regional American Advertising Awards contest held in April. It was al Punto Advertising in Santa Ana, not DGWB Advertising’s Adelante! division, which won three of the awards in the non-English category: Citation of excellence, Ugly Duckling, “Cabby;” citation of excellence, Ugly Duckling, “Family;” and finally, a citation of excellence for the Los Angeles Times, “Reading by 9” program.
