55.9 F
Laguna Hills
Friday, Apr 24, 2026

Nike Names CEO for Hurley

Nike Inc. has named a new chief executive for its Costa Mesa-based Hurley International as founder Bob Hurley becomes chairman.

Roger Wyett, Nike’s former vice president of global apparel, is set to run Hurley, a maker of clothes inspired by surfing and other action sports.

Wyett is set to work with founder Bob Hurley, who moves from president to chairman, according to Nike.

Bob Hurley still will be involved in the day to day operations of the business, Nike said.

Wyett has spent seven years at Nike, including an earlier stint at Hurley.

Earlier, he worked for Walt Disney Co. He wanted to move from Nike’s Oregon headquarters back to Southern California, according to the company.

Nike bought Hurley in 2002 after years of trying to enter the surfwear market on its own.

Bob Hurley started the company in 1998 after leaving as president of Billabong USA, the Irvine unit of Australia’s Billabong International Ltd.

Want more from the best local business newspaper in the country?

Sign-up for our FREE Daily eNews update to get the latest Orange County news delivered right to your inbox!

Would you like to subscribe to Orange County Business Journal?

One-Year for Only $99

  • Unlimited access to OCBJ.com
  • Daily OCBJ Updates delivered via email each weekday morning
  • Journal issues in both print and digital format
  • The annual Book of Lists: industry of Orange County's leading companies
  • Special Features: OC's Wealthiest, OC 500, Best Places to Work, Charity Event Guide, and many more!

Featured Articles

Related Articles