Experian Group in Costa Mesa is making yet another acquisition with the buy of a British company for $152 million.
Experian,whose core business is credit reports and also offers marketing services,said Friday it bought London’s ClarityBlue Ltd., which designs and maintains marketing databases for businesses.
ClairtyBlue could get another $27 million if it meets financial targets.
ClarityBlue’s sales were $54 million for the 12 months through July, a 25% increase from a year earlier. The company targets banks and telecommunications companies.
Experian is set to fold ClarityBlue into its marketing services business.
Experian is a unit of British retailer GUS PLC, which made the announcement.
The Costa Mesa operation has made several acquisitions in the past year, which helped drive Experian’s sales up 20% for the quarter ending Dec. 31.
