The Anaheim/Orange County Visitor & Convention Bureau last week adopted a new logo and brand identification for use in marketing the city’s $5 billion makeover of the 1,100-acre resort district that includes city improvements, Anaheim Convention Center, Disney’s California Adventure and the Grand Californian Hotel.
The new logo will also be used in promotions by the Convention Center and the city of Anaheim.
Bureau President Charles Ahlers said the repositioning and unified approach to marketing is designed to give the entire region increased leverage as a leading business and leisure destination.
