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Wednesday, Feb 8, 2023
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El Pollo Loco Boosts Digital Efforts With New Agency

Costa Mesa-based El Pollo Loco Inc. (Nasdaq: LOCO) continues to bolster its digital initiatives with the company revealing it has hired Organic Inc. to be its strategic digital agency of record.

Organic is a digital marketing agency with offices in New York, San Francisco and Detroit.

The move comes as El Pollo Loco, with more than 475 restaurants, continues to strengthen its digital efforts with Organic expected to help with social media and e-commerce among other things.

El Pollo Loco spends about 30% to 40% of its media on digital, up from less than 3% in 2019. Digital has been a key component to President and CEO Bernard Acoca’s transformation strategy since joining the company in 2018.

El Pollo Loco shares closed up 3.7% to $19.09 on Wednesday for a market cap of $696 million.

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