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Thursday, Jun 30, 2022

Magazine Refreshes

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Motorcyclist magazine in Irvine will debut a new look with its March/April issue, which goes on sale Feb. 28.

The redesign includes thicker paper, a larger page size and an increased page count, from about 75 pages to about 108. It will publish six times a year compared with a previous 10 issues annually.

Co-Executive Editor Ari Henning said fewer issues means editors and staff can pursue “better stories and better art and develop richer content.”

Co-Executive Editor Zack Courts said the redesign makes Motorcyclist more modern and in-tune with how readers interact with print media.

Both co-editors are in their 30s and have been riding motorcycles for about 25 years. They said this enables them to know what millennial generation readers want while also keeping the magazine true to the heritage of riding.

The magazine has published continuously since 1912 and maintains a website and a YouTube channel; the latter’s primary program is “On Two Wheels,” which has almost 150,000 subscribers.

The first redesigned edition includes articles on adventure bikes, a designer at an Austrian motorcycle manufacturer, and the 1981 BMW R80 G/S, known as the catalyst of the adventure bike category.

Motorcyclist was first published as Pacific Moto Cycling and based in Los Angeles. It moved to Irvine in 2013 when Winter Park, Fla.-based Bonnier Corp. purchased the title. Bonnier Corp. is part of Sweden-based Bonnier Group.

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