You can “see the beauty in everything” on Vizio Inc.’s Ultra HD TVs, suggest the new humorous commercials from the Irvine-based technology manufacturer.
The three TV ads feature the Los Angeles Clippers’ Blake Griffin reciting verses in a dimly lit bar. The subject of his slam-dunk poetry? Well, one commercial shows him devoting an ode to his “translucent savior,” aka his mouth guard. In another, he rhymes about his tear-away pants, his “16-button amigo.” He shares the podium with his bobblehead in the third one, telling it, “You’re answering yes to everything I say.”
The TV spots, created by David & Goliath, are part of the brand’s Beautifully Simple campaign.
Vizio also created a microsite where Griffin’s fans can “tell him about the things that make your heart beat so he can write a special jam just for you.”
Two Hyundai Motor America Inc. Veloster models competed in the Red Bull Global Rallycross Championship in Los Angeles last month. Hyundai driver Rhys Millen won the Sunday race, while Emma Gilmour placed No. 11. The event was the perfect opportunity to showcase the model to rallycross enthusiasts, said Derek Joyce, Hyundai’s manager of product public relations.
“This is our sportiest venue in terms of marketing,” he said. “It elevates the Veloster model and gives it sporty credentials. Also, this type of racing appeals to Millennials, and that’s just perfect for Veloster and Hyundai. There is a real nice synergy. Young people want small cars with high fuel economy that are inexpensive to buy, cool, functional, fun to drive, and Veloster is a perfect fit for that.”
Boot Barn’s Baby
Boot Barn Inc. celebrated the opening of its newest store last month. The 10,000-square-foot store in Fresno is the Irvine-based company’s 37th in the state and 158th in the country.
“We are excited about our newest location and look forward to serving the Fresno community,” Jayme Maxwell, the retailer’s vice president of marketing, said in a statement.
The Western wear retailer is owned by Los Angeles-based Freeman Spogli & Co., which bought the company in 2011.
Irvine-based footwear maker Sanuk chose Holysport Ltd. to distribute its products in Benelux, France, and the United Kingdom starting with the spring 2015 product line.
The sales team will be managed from Holysport’s headquarters in Cornwall, U.K., by its European Sales Manager, Liam O’Shea, according to a news release.
Sanuk’s senior international manager, James Petrie, said that over the past two years the company’s continued growth in the U.S. and internationally has “helped set the stage for accelerated growth in the Western European market. The crew at Holysport has a great track record of brand building across Europe. We are thrilled to partner with them and leverage their substantial resources to grow Sanuk in the region.”
Bowling for Good
More than 200 people from the surfing industry helped raise $40,000 during the StokesMe Bowl-A-Rama last month at the Costa Mesa 55 Tavern + Bowl.
The funds will go to the Surf Industry Manufacturers Association’s Humanitarian Fund beneficiaries, including AccesSurf, SurfAid, the Cystic Fibrosis Foundation and Surfers Healing, among others.
“What stokes me is that this campaign truly engages the industry on multiple levels and allows for athletes, brands, retailers, consumers and non-profits to stand side-by-side in support of the collective good,” Boarding for Breast Cancer Executive Director Erika Seward said in a statement. “There’s power in that, and Boarding for Breast Cancer is grateful for the opportunity to translate this into new health and wellness tools for young women and girls worldwide.”
Brands in attendance included Agenda, L*Space Swimwear, Reef and Surfline, among others.