The Specialty Equipment Market Association, Diamond Bar, and two of its affiliates have formed an alliance with Laguna Coast Publishing, Laguna Beach, to jointly sponsor the Hotrod & Performance Trade Show set for March 1-3, 2001, in Louisville, Ky.
Laguna Coast Publishing produces the two-year-old Hotrod show.
As part of the agreement, the SEMA-produced Street Rod-Restoration Industry Trade Conference will be folded into the Hotrod expo.
