Jack’s Surfboards is expanding south.
The surfwear retailer has stores in Huntington Beach, Newport Beach and Corona del Mar.
Now Jack’s is slated to open a store in Dana Point next month, said co-owner Bobby Abdelfattah, who oversees buying for the chain.
The 7,500-square-foot store is at 34320 Pacific Coast Highway in a small shopping center near Del Obispo.
Jack’s already has its signs on the building and decorated the giant front windows with ads from Orange County’s surf brands.
The retailer is promoting a grand opening party set for Nov. 18 to 20.
This store will be Jack’s sixth. The company has three in Huntington Beach across from the pier: Jack’s Surfboards, Jack’s Garage, which sells snowboards and skateboards, and Jack’s Girls.
There’s also a 7,500-square-foot store in Newport Beach, which opened in 1986, and a shop down the road in Corona del Mar.
Jack’s has gobbled up space as it becomes available.
In 2004, it nearly doubled its girls’ store, which now is about 3,200 square feet. The shop sells clothes for girls and young women from Huntington Beach-based Quiksilver Inc.’s Roxy and Irvine-based Billabong USA, among others.
Jack’s, which has been in Orange County for some 40-plus years, is ground zero for surf fashion. It sets trends for shops across the country and attracts buyers from all over the world.
In the past few years, Jack’s has made an online push. It also sells clothes, sunglasses and other garb from its Web site, and tries to lure shoppers with promotions. The latest: free ground shipping for orders more than $90.
Post-Production Deal
Irvine-based Post Modern Group, a post-production shop, plans to expand services now that it bought Magellan Media.
Post Modern had eyed Costa Mesa-based Magellan, a TV and commercial production company, for some time, according to Mike Pearce, Post Modern’s director of creative services.
The move allows Post Modern to expand its broadcast production, the company said. Magellan has experience with a range of projects, including making commercials for ad shops, programming for large companies, movie trailers and TV shows for studios and home entertainment networks.
Clients include Santa Ana-based Wahoo’s Fish Taco, Nissan Motor Co. and Verizon Wireless Inc.
Magellan has closed its Costa Mesa office and shifted to Post Modern’s 21,000-square-foot Irvine operations. Founder Greg Jacobs, who has worked in the industry for 16 years, now is an executive producer in Post Modern’s creative division. He supervises broadcast production. It’s unclear how many other Magellan workers made the move.
Post Modern also bought Magellan’s production gear, such as cameras, lighting and audio equipment. Post Modern gets to expand its broadcast production and Magellan clients have access to a bigger facility, new services and more talent, Jacobs said.
Post Modern, which has seven editing suites, offers a range of services, including production, creative editorial, graphics, animation and finishing, DVD production services, satellite broadcasting and foreign language dubbing.
Y & R; Hire
Young & Rubicam Brands in Irvine is adding to its staff after winning creative work from Hilton Hotels Corp.
The ad shop, part of Britain’s WPP Group PLC, hired Julian Sandy as senior vice president and brand team leader to oversee the Hilton business.
“Julian played a key role on our Hilton pitch team, and has since established productive working relationships with our newest client partners,” said David Murphy, managing partner overseeing the Irvine office, in a company memo.
Sandy came to Y & R; from its WPP sibling, London-based Rainey Kelly Campbell Roalf/Y & R.; Sandy caught Murphy’s attention when he worked for a month in the Irvine office on global marketing for former client Jaguar Cars.
“The bug bit, and Julian became enamored with our agency vibe,” Murphy said. “He and his family also enjoyed the opportunity to experience many of Southern California’s attractions during their one-month stay.”
Sandy has worked for J. Walter Thompson, Bates UK and McCormick Publicis.
Y & R; won Beverly Hills-based Hilton’s estimated $40 million to $50 million creative account in July. The Irvine shop led the pitch with help from its New York offices and creative resources in Chicago.
Y & R; bested incumbent Foote, Cone & Belding in Southern California in Irvine, which is scaling back its local office. Others in the competitive review include TBWA/Chiat/Day and McCann Erickson, both in New York.
Hilton’s media duties were awarded to Omnicom Group’s OMD in Playa del Rey.
Skate Marketing
Lake Forest-based Sole Technology Inc. is no slouch when it comes to marketing.
One of its biggest tools: the Etnies Skatepark, which it helped build with the city of Lake Forest.
The 38,000-square-foot park is a stone’s throw from its headquarters and draws some 1,500 visitors each week.
The skate company, which makes shoes and clothes, also uses the skate park to throw big events.
Most recently, it drew some 5,000 people to watch a skateboarding contest, where goofy-footed skateboarders (people who ride with their right foot first) squared off against skaters who ride with their left foot first.
The event, held Oct. 21 to 23, also had music, a festival and food. Sole helped promote the event with a Web site that included information on riders, the event and a poll.
