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Masimo Officially Launches New Watch

Sells W1 for $499; offers monthly health analysis subscription

Masimo Corp. (Nasdaq: MASI), an Irvine-based medical device maker best known for making health monitoring devices for hospitals, today officially launched its W1 health watch for consumer use.

“The first of its kind, the Masimo W1 offers accurate, continuous measurements and insightful health data – from the leader in hospital pulse oximetry – in a personal, lifestyle-friendly, wrist-worn wearable,” the company said in a press release.

The watch, which retails for $499, can take 86,400 measurements a day for rates on pulse, oxygen saturation and heart, among other features.

The company also announced a monthly subscription plan for $7.99 or $18.99 that can include insights into health trends and sleep analysis.

“Based on the feedback we have received from those who have tested Masimo W1 during the limited market release phase, we believe this watch will improve lives,” Masimo founder and Chief Executive Joe Kiani said in a statement.

The Business Journal published an in-depth article on Masimo’s pivot towards consumer devices in its Aug. 22 print issue.

Shares of Masimo fell 1.8% to $146.89 and a $7.7 billion market cap.

 

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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