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Sunday, Aug 7, 2022
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Taco Bell Celebrates 60 Years

To celebrate its 60th anniversary, Irvine-based Taco Bell hosted an employee celebration at its headquarters yesterday dubbed the “Live Más Music Feast-For-All”.

“I’ve continued to be inspired by the Taco Bell team since my first day on the job in August 2019, and the last few years have only deepened my appreciation for our people. To commemorate this milestone 60th year in the brand’s history, we’re celebrating wins both big and small,” Chief Executive Mark King said in a statement.

The celebration included menu mashups with partners Yeastie Boys, Milk Bar, Pablito’s Tacos and Burnt Truck to feature collaborated dishes for one night only.

The Orange County Board of Supervisors officially named June 23 “Live Más Day” to mark the company’s local history in the community at the feast-for-all. Liv Más Scholars winners from Taco Bell Foundation’s ‘Feed the Beat’ initiative were able to perform as well.

Taco Bell had its very first restaurant from Downey displayed at the event in order to announce the 400-square-foot building’s final relocation in the next year. The store will stay in Southern California with an exact location yet to be released.

Taco Bell Corp. is No. 1 on the Business Journal’s list of OC-based restaurant chains, reporting $12.6 billion in systemwide sales for 2021 and almost 8,000 restaurants companywide.

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