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Monday, Jul 4, 2022

Taco Bell: New COVID-19 Actions

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Taco Bell Corp. Chief Executive Mark King outlined a new set of actions in a letter to consumers on what the Irvine fast food chain is rolling out in response to COVID-19.

The CEO said the company’s food truck fleet will be used to service workers in industries dubbed essential businesses, beginning this week.

Drive-thru customers on Tuesday will receive a free Doritos Locos Taco; the chain expects to move at least a million tacos during the one-day promotion.

Taco Bell, King said, is also looking into giving extra food to food banks, and donating $1 million to the No Kid Hungry campaign.

Taco Bell is part of Louisville-based Yum Brands Inc. (NYSE: YUM), which also owns Irvine-based Habit Burger Grill, in addition to Pizza Hut and KFC.

Go here for more updates on how OC companies are responding to coronavirus.

For ongoing, in-depth coverage of coronavirus effects on OC businesses, see the Monday print edition of the Business Journal.

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