Taco Bell Corp. Chief Executive Mark King outlined a new set of actions in a letter to consumers on what the Irvine fast food chain is rolling out in response to COVID-19.
The CEO said the company’s food truck fleet will be used to service workers in industries dubbed essential businesses, beginning this week.
Drive-thru customers on Tuesday will receive a free Doritos Locos Taco; the chain expects to move at least a million tacos during the one-day promotion.
Taco Bell, King said, is also looking into giving extra food to food banks, and donating $1 million to the No Kid Hungry campaign.
Taco Bell is part of Louisville-based Yum Brands Inc. (NYSE: YUM), which also owns Irvine-based Habit Burger Grill, in addition to Pizza Hut and KFC.
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