Reborn Coffee Adds New Co-CEO

The board of Reborn Coffee Inc. added Jung Jae Lim as Co-Chief Executive at the Brea-based chain, effective March 3.  

Lim first joined Reborn in October when he was appointed as a director to fill in a vacancy on the board. The specialty coffee retailer said Lim counts more than 20 years of leadership experience in international logistics and supply chain management at companies such as KCC Mexico Overseas Logistics, TJ America and TJ Korea Inc. 

He joins current CEO Jay Kim in the newly shared role. Kim has led Reborn since it was founded in 2014.  

Reborn reported that “Lim has secured partnerships with leading global companies, including USA and Mexico, with an estimated combined monthly volume exceeding 1,550 units and an annual logistics revenue potential of approximately $20 million.”  

“His track record across complex supply chain environments adds meaningful capability as we pursue a disciplined approach to scale, execution, and long-term value creation,” Kim said in a statement.  

“I look forward to contributing to Reborn’s next phase of growth,” Lim added.   

Shares of Reborn were up 1.2% to $1.72 apiece during midday trading with a market cap of $13 million (Nasdaq: REBN).