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Saturday, Jul 2, 2022

Lazy Dog Launches TV Dinners

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Lazy Dog Restaurants LLC’s made another add to its menu as it remains creative on takeout solutions amid the pandemic.

The Costa Mesa-based restaurant operator said Monday it’s rolling out TV dinners, with the inaugural launch featuring six options. The $10 meals come frozen and require heating in the oven.

Retro packaging provides a nod to the 1950s when the popularity of frozen dinners ballooned.

Each meal comes with one entree, a side and dessert. Options include fish and chips, fried chicken, lemon grilled chicken, cheese enchiladas, pot roast or chicken pot pie.

The TV dinners are being slowly rolled out and are not yet available at all locations. Restaurants currently offering the meals total about a dozen in places such as Northern California and Texas. The dinners are expected to eventually be rolled out companywide.

The meals follow a raft of menu additions Lazy Dog’s rolled out since the start of the COVID-19 pandemic in a bid to offer alternatives to in-restaurant dining.

That began with Lazy Dog Pantry and essential kits offering staple kitchen items that had become difficult to find in grocery stores at the start of the pandemic. That later evolved to include meal kits.

The Pantry items are no longer being offered as restaurants in some states have reopened with the easing of their stay-at-home restrictions. Lazy Dog, however, continues to offer delivery and curbside pick up.

The company currently counts 39 locations in California, Colorado, Georgia, Illinois, Nevada, Virginia and Texas.

Go here for more on how the OC business community is responding to COVID-19.

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