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Del Taco’s Newest Product, Torta Sandwiches

Lake Forest-based taco restaurant chain to enter the sandwich category

Lake Forest-based Del Taco announced today the restaurant chain’s new brand initiative along with a menu addition of the ‘Epic Torta’ sandwich.

The brand’s newest campaign is titled ‘Del Taco Better Mex’ to reflect the company’s focus to improve operations both internally and externally, according to Chief Marketing Officer Tim Hackbardt. The latest product is the first step of this initiative.

Three types of the Mexican-style torta sandwiches will be available on September 1st as a permanent menu item. Del Taco will also be temporarily switching its name to ‘Del Torta’ on its social platforms this week.

A location in Lakewood, CA will be switching its signage to accompany to the name change as well.

The torta sandwiches have been the chain’s longest tested product, Hackbardt told the Business Journal. “It succeeded once we decided to focus on high quality instead of low value,” he said.

Del Taco was acquired by Jack in the Box Inc. (Nasdaq: JACK) in January and ranks No. 6 on the Business Journal’s list of local restaurant chains based on systemwide sales.

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