President, North America, Taco Bell
WHY: Part of exec team that runs OC’s biggest—by a wide margin—restaurant chain. About 7K locations.
RECENT: Along with Liz Williams, Taco Bell’s international president, ran Yum Brands division after Brian Niccol’s departure in 2018. Saw $10.8B in systemwide sales in 2018, up 7%. Corporate changes in July: Mark King named to Niccol’s old spot.
QUOTABLE: Masino posted memo: “wake up. be kind. KICK ASS. repeat.” on Instagram New Year’s Day 2018, the day Taco Bell named her to current role.