75.8 F
Laguna Hills
Sunday, Aug 14, 2022
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JULIE FELSS MASINO

President, North America, Taco Bell

WHY: Part of exec team that runs OC’s biggest—by a wide margin—restaurant chain. About 7K locations.

RECENT: Along with Liz Williams, Taco Bell’s international president, ran Yum Brands division after Brian Niccol’s departure in 2018. Saw $10.8B in systemwide sales in 2018, up 7%. Corporate changes in July: Mark King named to Niccol’s old spot.

QUOTABLE: Masino posted memo: “wake up. be kind. KICK ASS. repeat.” on Instagram New Year’s Day 2018, the day Taco Bell named her to current role.

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