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Tuesday, Jun 23, 2026

Volcom Sheds Eyewear Subsidiary

Costa Mesa-based Volcom Inc. has sold Electric Visuals in San Clemente to the eyewear subsidiary’s chief executive, Eric Crane.

The buyout includes all “assets of Electric and the rights attached to the brand” for an undisclosed amount.

Volcom, part of Paris-based Kering, bought Electric in 2008 for $25.3 million. The two companies are part of Kering’s “Sport & Lifestyle activities” division and had about $315 million in revenue last year, up 9.4% from the $287.5 million in 2014.

Kip Arnette started Electric in 2000 with Bruce Beach, a longtime chief executive who stepped down in 2013 and turned over his duties to Crane, then Electric’s chief commercial officer.

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