Autobytel Inc. in Irvine acquired Advanced Mobile LLC, a Pennsylvania-based provider of mobile communications services.
The $2.5 million deal expands Autobytel’s marketing offerings—it will provide auto manufacturers and dealers that advertise on its site an opportunity to reach customers via mobile apps, mobile websites and text messaging.
Bret J. Dunlap, Advanced Mobile’s president and chief executive, joined Autobytel as senior vice president of mobile. The buy of Advanced Mobile is the second acquisition by Autobytel in recent days. In September, it paid $2.5 million for AutoWeb Inc.’s automotive advertising website, adding to its portfolio of similar ventures.
That deal called for Autobytel to transfer ownership of the AutoWeb trademark and domain name to the Miami-based company in exchange for a 16% stake in its operations.
AutoWeb Inc.’s website is scheduled to go live in early 2014. It will feature AutoWeb’s pay-per-click technology, which analyzes Web traffic and adjusts advertiser costs based on traffic quality.
—Mediha DiMartino
