Ezoic Inc. in Carlsbad bought OC-based advertising technology firm AmpedSense.
Both companies are involved in maximizing website traffic and advertising revenue.
Ezoic helps clients test website elements and layouts to attract readership; AmpedSense makes a WordPress plug-in that runs A/B testing for website ads.
A/B testing refers to creating multiple versions of something—an ad, or an entire webpage or site—to see which version gets the most response from users.
Ezoic hired a former Google executive in December to form global partnerships; the company received $5.6 million in Series A funding in November 2013, according to CrunchBase.
Brad Graves is a reporter with OCBJ sister publication San Diego Business Journal, where a version of this article first appeared.
