Hyundai Motor America in Fountain Valley looks to grow its social media marketing.
The carmaker has an ongoing series of video stories—Hyundai owners in real life—which it hopes to expand from a couple episodes a year to one per quarter.
Monique Kumpis, senior group manager of brand marketing and advertising, said in-house work, as well as from its ad agency Innocean USA in Huntington Beach, produces content for YouTube, Instagram, Twitter and Facebook.
For more on Hyundai’s marketing push, see the Dec. 9 print edition of the Business Journal.
