System Pavers recently announced a new Creative Director, Chris Reid. The exciting new hire brings a blend of creative, brand strategy and marketing acumen to the rapidly growing company. Reid joins System Pavers following roles as Creative Director and Vice President of Brand with scaling consumer companies. She’s an experienced brand strategist with an impressive track record of creative concepting, developing and maintaining visual identities, team management, storytelling and more. Reid has built and managed multi-disciplinary creative teams while working directly with marketing, operations and ecommerce teams to ensure all company initiatives are being met.