A report on fast-casual hamburger chains from 1010data Inc. in New York showed two OC-based operators grinding out a solid middle ground compared with several similar chains.
In-N-Out and Habit Burger—both based in Irvine—were stacked against five others: Smashburger in Denver; BurgerFi in Palm Beach, Fla.; Shake Shack in New York; Five Guys in Lorton, Va.; and Whataburger in San Antonio.
The report, which focused on these seven chains’ performance in the first quarter of this year, shows
- In-N-Out with 26% of the group’s transactions in the period and Habit with 5%; Whataburger was tops with 42%
- Habit with 21% year-over-year sales growth in the quarter and In-N-Out with 4%; Shake Shack was tops with 33%
- Habit with an average check of $17 and In-N-Out at $13; BurgerFi had the highest per-capita orders at $22
The report also tracked how often customers returned in the quarter, called trip frequency; what percent didn’t return at all, called churn rate; and chain overlap—a brand loyalty metric for customers who go from one chain to another in the group within the quarter.
1010data is a data management and analytics company owned by Advance/Newhouse, an affiliate of Advance Publications Inc., which bought it in August 2015 for $500 million.
