No one is too good for YouTube.
Red Digital Cinema Camera Co. in Irvine has launched an official YouTube channel, Shot on Red, which features 29 videos produced with the company’s 4K-resolution digital still and motion cameras.
The videos highlight several Red “visionaries,” such as Aron Paul Orton, director and editor of Santa Ana-based DGWB Advertising & Communica-tions. Orton, instead of outsourcing the agency’s production needs, has “resourcefully integrated in-house tools”—like Red cameras and editing equipment—to “offer not only professional but premium work.”
Other videos Shot on Red include a feature on Bryan Knox, Vermont-based Burton Snowboards’ global director of team marketing and media, who discusses the company’s philosophy of success as a rider-driven brand; and Ventura-based Patagonia Inc.’s staff photographer and director of photography, Tim Davis, talking about “becoming a master of your craft” using Red cameras.
There’s also an official music video for music band Dirty Heads’ “My Sweet Summer,” from its album “Sound of Change;” the video was filmed with Red’s Epic M-X camera.
The company, aside from posting content online, has formed a partnership with YouTube to hold Red Gear Training classes every other month at YouTube Space in Los Angeles.
Jim Jannard founded Red in 2006, shortly before he sold Foothill Ranch-based Oakley Inc. for $2.1 billion to Italy-based Luxottica Group SPA. Red has estimated sales of $300 million and more than 500 workers.
Ronald McDonald, Taco Bell Ads
Taco Bell Corp. introduced a new breakfast menu item a couple of weeks ago—the Grilled Breakfast Burrito—and has again summoned men named Ronald McDonald to promote it. They are shown in its latest commercial sitting around a table, tasting and admiring the new product and pondering why anyone would “get a burrito from a burger place.”
The Irvine-based fast-food chain’s 30-second TV spot was created by Deutsch LA, the agency that created the first breakfast menu ads featuring the same concept in March.
Mazda Signs Deal
Mazda North American Operations just got a little bit cooler.
The Irvine-based automaker signed a deal with San Diego-based action-sports publisher Competitor Group Inc. to be the official automotive partner of its 18th annual Rock ‘n’ Roll Marathon Series.
“Mazda is a brand built on passion,” Russell Wager, Mazda’s vice president of marketing, said in a statement. “Expanding our relationship with the Rock ‘n’ Roll Marathon Series allows us to meet customers within their existing passion-points of music and running, all to build a natural affinity between their interests and our vehicles.”
The marathon events, held in cities such as San Diego, Los Angeles, and Las Vegas, combine “entertainment and running, featuring live bands performing at every mile along the course, cheerleaders encouraging runners throughout the race, and a post-event headliner concert,” according to Mazda.
The partnership kicked off July 18 at the Rock ‘n’ Roll Chicago Half Marathon, where Mazda pace vehicles led the way for tens of thousands of runners. The automaker also set up a Mazda Fueling Station at each event with free food and beverages and has hired 27-marathon veteran and influential blogger Dorothy Beal to be part of its “game changer” marketing campaign.
Golf News
Worldwide Golf Enterprises Inc., a Santa Ana-based company that bills itself as one of the largest discount golf-equipment retailers in the U.S., has signed a deal with Global Golf Post, a weekly, digital-only golf publication in Winter Park, Fla., to be its retail partner.
“This is a powerful collaboration as each respective company has an enormous consumer base with very little cross-over,” Benn McCallister, Worldwide Golf’s vice president of marketing, said in a news release.
Worldwide Golf will use Global Golf Post’s 500,000-strong readership to “share its customer-first brand message, product launches, updates and other key messaging,” McCallister said.
The company owns and operates an 88-store chain in 19 states, doing business as Edwin Watts Golf Shops, Vans Golf Shops, Golfers’ Warehouse, Roger Dunn Golf Shops, The Golf Mart, and Uinta Golf Shops.
