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Cypress-based Mitsubishi Motors North America Inc. said it plans to advertise during NBC Universo’s Spanish-language telecast of the Super Bowl on Feb. 1.
NextVR Inc. in Laguna Beach said it conducted the “first ever live, broadcast-quality transmission of a virtual reality experience” over the weekend.
Orange County’s hotel and resort properties have spawned an industry of local companies that help with everything from purchasing and Pinterest to mints on the pillow.
The L.A. Times plucked its latest big hire from the OC Register’s backyard, tapping UCI grad and Monarch Beach resident Don Reis as chief revenue officer.
FINANCE: NB-based firm busy with small-stake strategy
Newport Beach-based investment firm Kodiak Capital Group LLC is off to a busy start this year with several deals on the books and plans to consolidate its East Coast operations in Orange County in coming months.
HOSPITALITY: High-end resorts compare well with LA, SD
A couple of annual rankings and ratings of hotels, resorts and restaurants provide some fresh perspective on Orange County’s hospitality trade, which shows up strongest at the highest end when compared with neighbors to the north and south.
Smartphone Case Maker Bets on ‘Extra Time’
Two Orange County-based advertisers are coughing up $4.4 million each for a 30-second Super Bowl 2015 spot—one a veteran of the big game and another making its first appearance.
Verys Now Has About 50 Workers in OC, Dallas
Startup Verys is on a hot streak, landing a deal with Disney ABC Television Network to build its internal marketing management system.
Three Orange County resorts—the Montage Laguna Beach, the Ritz-Carlton Laguna Niguel in Dana Point, and the Resort at Pelican Hill in Newport Coast—made Travel & Leisure magazine’s annual list of the world’s 500 best hotels.
San Clemente-based automotive customer service firm DealerSocket Inc. has acquired DealerFire, a web design and digital marketing firm in Oshkosh, Wis.
Spot Takes Aim at Curved TVs, Their Drawbacks
Vizio Inc. is taking a stab at its competitors’ curved TV sets with a new ad for “anti-curved glasses.”
SPORTS: Founder keeps stake, gets support for expansion
Kayak Distribution Inc. has acquired San Clemente-based paddleboard company Corran SUP in a bid to complement its outdoor-adventure offerings with a product for a growth segment of the market.
Local hotels had steady increases in occupancies and room rates this year, reflecting national upward trends as the industry continued to climb out of post-recession declines.
The first two words we offered in last year’s preview of the OC restaurant business were “fast-casual.”
Goodwill of Orange County held its inaugural gala on Nov. 15 at the Laguna Cliffs Marriott in Dana Point.