Irvine-based online media company Corp. legally changed its name to Local Corp., effective today.

The company owns the local search company website and daily deals service Spreebird, among other media. It has about 135 employees in Orange County and 195 companywide.

Local Corp. said its board approved the name change in August as part of its “growth beyond the website business to a more diversified local media business.”

The company is traded on the Nasdaq and will keep its LOCM trading symbol.

Shares of Local finished trading about flat at $1.68 today, for market value of about $37 million.