Orange County-based brands claimed a big share of the nominations for the Aliso Viejo-based Surf Industry Manufacturers Association’s annual SIMA Image Awards.
The 10th annual awards ceremony will be held on Feb. 7 at The Grove in Anaheim.
Among the OC-based apparel and footwear brands nominated in one or more categories were: Billabong, Hurley, L*Space by Monica Wise, Quiksilver, Rip Curl, Sanuk, Roxy, RVCA, Vans and Volcom.
OC nominees in the retail categories include Jack’s Surfboards, Huntington Beach; Froghouse, Newport Beach; and Huntington Surf & Sport, Huntington Beach.
Among the OC-based brands nominated for surfboards and accessories were: Rusty and Lost.
Here is the full list of nominees by category:
Breakout Brand of the Year
Brixton
Lost
RAEN
Sun Bum
VSTR
Breakout Retailer of the Year
Hanger 94, San Diego
Proof Lab, MillValley
The Room Surf Shop, Puerto Rico
Spyder, Hermosa Beach
Surf Ride, San Diego
Men’s Apparel Brand of the Year
Billabong
Hurley
Quiksilver Waterman Collection
RVCA
Volcom
Men’s Boardshort of the Year
John John Signature Hyperfreak by O’Neill
Nanolater V4S by Volcom
Original Scallop Collection by Quiksilver
Phantom Fuse by Hurley
Recycler Series by Billabong (Irvine)
Men’s Marketing Campaign of the Year
“60 Years of Innovation” by O’Neill
“Archive Campaign” by Nixon
“Life’s Better in Boardshorts” by Billabong
“Phantom Fuse” by Hurley
“Pure FUNction – Kills Boredom Dead” by Volcom
Men’s Retailer of the Year
Froghouse, Newport Beach
Hansen’s, Encinitas
Huntington Surf & Sport, Huntington Beach
Jack’s Surfboards, Huntington Beach
Surf Ride, San Diego
Women’s Apparel Brand of the Year
Billabong
Insight
Quiksilver for Girls
Roxy
Volcom
Women’s Marketing Campaign of the Year
“#5STEPH” by Quiksilver for girls
“I’ll Go If You Go” by Billabong
“Let the Sea Set You Free” by Roxy
“My Bikini” by Rip Curl
“Volcom Brand Jeans Road-Tested” by Volcom
Women’s Swim Brand of the Year
Billabong
L*Space by Monica Wise
Rip Curl
Roxy
Volcom
Women’s Retailer of the Year
17th Street, Virginia Beach
Hanger 94, San Diego
Jack’s Surfboards, Huntington Beach
South Coast Wahine, San Diego
Surf Diva Boutique, La Jolla
Accessory Product of the Year
Captain Ahab by Electric Visual
Puppet Socks by Volcom
Pro by Sun Bum
Retina Revolutionaries! by Von Zipper
Supertide Watch by Nixon
Environmental Product of the Year
Bella Costas We Heart Collection by Reef
Recycler Boardshort Series by Billabong
H2O Tee by Hurley
Nexpa Pro by Vans
Reclaim V.Co-Logical Sandal by Volcom
Footwear Product of the Year
Drop-In Heel by Olukai
Recliner Sandal by Volcom
RESRV Collection by Reef
Sidewalk Surfers by Sanuk
Van Doren Series by Vans
Hardgoods Accessory Product of the Year
DNA Flex Mold Leash by Creatures of Leisure
Drylock Boot by Xcel
ILT Box by Futures
Neo Geo Boot by Quiksilver
Psychofreak ST Boot by O’Neill Wetsuits
Surfboard of the Year
Bali Single by Rusty Surfboards
Bottom Feeder by Lost
Bowl Series by Lib Tech
Neckbeard Squash by Channel Islands
Potatonator by Firewire
Wetsuit of the Year
Cypher Fuseflex by Quiksilver
Drylock Power Seam by Xcel
FLASHBOMB by Rip Curl
Psycho Series with TechnoButter by O’Neill Wetsuits
Surf Capsule by Billabong