Orange County Business Journal

OC Surfwear Brands Up for SIMA Awards

Jerry Sullivan Thursday, November 15, 2012

Orange County-based brands claimed a big share of the nominations for the Aliso Viejo-based Surf Industry Manufacturers Association’s annual SIMA Image Awards.

The 10th annual awards ceremony will be held on Feb. 7 at The Grove in Anaheim.

Among the OC-based apparel and footwear brands nominated in one or more categories were: Billabong, Hurley, L*Space by Monica Wise, Quiksilver, Rip Curl, Sanuk, Roxy, RVCA, Vans and Volcom.

OC nominees in the retail categories include Jack’s Surfboards, Huntington Beach; Froghouse, Newport Beach; and Huntington Surf & Sport, Huntington Beach.

Among the OC-based brands nominated for surfboards and accessories were: Rusty and Lost.

Here is the full list of nominees by category:

Breakout Brand of the Year




Sun Bum


Breakout Retailer of the Year

Hanger 94, San Diego

Proof Lab, MillValley

The Room Surf Shop, Puerto Rico

Spyder, Hermosa Beach

Surf Ride, San Diego

Men’s Apparel Brand of the Year



Quiksilver Waterman Collection



Men’s Boardshort of the Year

John John Signature Hyperfreak by O’Neill

Nanolater V4S by Volcom

Original Scallop Collection by Quiksilver

Phantom Fuse by Hurley

Recycler Series by Billabong (Irvine)

Men’s Marketing Campaign of the Year

“60 Years of Innovation” by O’Neill

“Archive Campaign” by Nixon

“Life’s Better in Boardshorts” by Billabong

“Phantom Fuse” by Hurley

“Pure FUNction – Kills Boredom Dead” by Volcom

Men’s Retailer of the Year

Froghouse, Newport Beach

Hansen’s, Encinitas

Huntington Surf & Sport, Huntington Beach

Jack’s Surfboards, Huntington Beach

Surf Ride, San Diego

Women’s Apparel Brand of the Year



Quiksilver for Girls



Women’s Marketing Campaign of the Year

“#5STEPH” by Quiksilver for girls

“I’ll Go If You Go” by Billabong

“Let the Sea Set You Free” by Roxy

“My Bikini” by Rip Curl

“Volcom Brand Jeans Road-Tested” by Volcom

Women’s Swim Brand of the Year


L*Space by Monica Wise

Rip Curl



Women’s Retailer of the Year

17th Street, Virginia Beach

Hanger 94, San Diego

Jack’s Surfboards, Huntington Beach

South Coast Wahine, San Diego

Surf Diva Boutique, La Jolla

Accessory Product of the Year

Captain Ahab by Electric Visual

Puppet Socks by Volcom

Pro by Sun Bum

Retina Revolutionaries! by Von Zipper

Supertide Watch by Nixon

Environmental Product of the Year

Bella Costas We Heart Collection by Reef

Recycler Boardshort Series by Billabong

H2O Tee by Hurley

Nexpa Pro by Vans

Reclaim V.Co-Logical Sandal by Volcom

Footwear Product of the Year

Drop-In Heel by Olukai

Recliner Sandal by Volcom

RESRV Collection by Reef

Sidewalk Surfers by Sanuk

Van Doren Series by Vans

Hardgoods Accessory Product of the Year

DNA Flex Mold Leash by Creatures of Leisure

Drylock Boot by Xcel

ILT Box by Futures

Neo Geo Boot by Quiksilver

Psychofreak ST Boot by O’Neill Wetsuits

Surfboard of the Year

Bali Single by Rusty Surfboards

Bottom Feeder by Lost

Bowl Series by Lib Tech

Neckbeard Squash by Channel Islands

Potatonator by Firewire

Wetsuit of the Year

Cypher Fuseflex by Quiksilver

Drylock Power Seam by Xcel


Psycho Series with TechnoButter by O’Neill Wetsuits

Surf Capsule by Billabong