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Acorns Buys Websites that Educate Youngsters on Finance

Acquires GoHenry, Pixpay that target 6-18 year olds

Acorns, an Irvine-based money manager that has grown to $6.2 billion in assets by focusing on smaller accounts, said it’s bought two websites that teach money management to children between the ages of 6 and 18. 

The acquisition of GoHenry, which was founded in 2012 in the U.K., and its European arm Pixpay will accelerate Acorns’ roadmap to expand information to kids, teens and adults, Acorns said. Together, Acorns and GoHenry have nearly 6 million subscribers. 

“All kids around the world deserve access to responsible money management tools and financial education,” Acorns CEO Noah Kerner said in a statement. “GoHenry’s mission-driven approach is perfectly aligned with Acorns, which we expect will help us accelerate our roadmap and deliver financial wellness to the whole family through all of life’s stages.” 

Acorns, which encourages small investors to save by investing their spare change into the stock market, currently services 4.5 million Americans. 

FT Partners served as the exclusive advisor to Acorns. 

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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