The destination marketing organization for Newport Beach is using images gathered by a drone to promote the city at U.S. trade shows and in London.
Newport Beach & Co. said it shot aerial footage of Crystal Cove beachfront and used the images to design and decorate a trade show booth to promote the city for conferences.
Images will also be used on an open-sided truck driving through London in the first week of February to market a contest offering a 10-day trip to Newport Beach in conjunction with the Newport Beach Film Festival in April.
The effort is more generally about getting Londoners to travel to Newport Beach.
It’s the second local group to run an entertainment-industry-based trip contest overseas. Irvine-based Orange County Visitors Association conducted one last fall in the Middle East centered around the Arabic version of the TV show “The Voice.”
