Local companies showcased some of their new products at the CES electronics and technology show in Las Vegas earlier this month, ranging from cool-looking laptops for gamers to the latest in chips.
Here are the OC highlights from the show:
VIANT
The digital ad tech companyโs booth included demonstrations of its ViantAI, an artificial intelligence tool the company says โhelps create a high-impact campaign for media planners in seconds.โ
The Irvine-based company (Nasdaq: DSP) aids in the planning and purchasing of digital ads.
Viant recently announced a partnership with the Association of National Advertisers (ANA) that will deepen Viantโs access to decision makers at leading brands across the U.S. in the market for AI and connected television.
The new partnership provides Viant with the opportunity to closely collaborate with ANAโs extensive network of marketing leaders to shape the future of advertising.
RAZER
Irvine-based Razer showcased the newย Razer Blade 16, redesigned to be a thinner and more mobile laptop for on-the-go gamers yet packed with the performance expected from a Razer Blade.
โItโs tailored for gamers who demand the best in mobility without compromising on power or features, truly embodying what the future of gaming laptops looks like,โ said Travis Furst, head of Razerโs notebook and accessories division.
Razer also introduced Project Arielle, the worldโs first integrated heating and cooling gaming chair.
GUNNAR
Gunnar Optiks, led by San Clemente resident Joe Croft, presented its new lines of glasses for gamers and computer users.
โOne of the cooler announcements Gunnar made for CES was its new Venture line, which uses electrochromatic glass lenses to shift to tinted glass,โ said gamer website Mmorpg.com.
The company says its lineup includes a new focus on designing fashionable glasses for women. Innovations include:
โข New frame design
โข A new collection of aviators inspired by the movie โTop Gunโ
โข Exclusive collaborations with brands and influencers, including Call of Duty, Tokidoki and Blizzard
Gunnarโs Sofia model goes for $65 each, while Venture costs $250.
TARGUS
The Targus MiraLogic Connect retrofit adapter racked up a CES Innovation Award in Sustainability, Eco-Design & Smart Energyยญ.
This adapter upgrades mainstream Targus docking stations to IoT-enabled smart docks that support its MiraLogic Workspace Intelligence System.
Anaheim-based Targus makes a leading laptop bag as well as mobile computing accessories.
LANTRONIX
Computer networking products maker Lantronix (Nasdaq: LTRX) demonstrated various products, including its Qualcomm Technologies-partnered embedded solutions, as well as provide a preview of its plans for new enterprise Internet of Things (IoT) business solutions resulting from its recent acquisition of NetComm Wireless Pty Ltd, a subsidiary of DZS Inc.
For further details, see the Jan. 13 print edition.
SYNTIANT
Irvine-based chipmaker and AI company Syntiant Corp. demonstrated its latest advancements in MEMS ultra-tiny microphones, vibration sensors and ML (machine learning) models at CES.
The applications include the automotive, consumer electronics and industrial sectors.
The product showcase follows Syntiantโs acquisition of Knowles Corporationโs Consumer MEMS Microphone division, positioning the company at the forefront of AI-driven sensor solutions.
