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Alteryx Names New CMO

Irvine-based data analytics company Alteryx Inc. (Nyse: AYX) hired Amy Heidersbach as chief marketing officer to help fuel further growth.

She was most recently CMO at online employment website CareerBuilder; Alteryx noted her experience at finance firms including Capital One, PayPal and Visa, in a press release on her appointment.

“Her experience launching and growing marketplace businesses [and] … proven ability to build purpose-driven brands,” will help Alteryx enter new markets and grow globally, the company said.

She replaces Seth Greenberg, who left the company in February.

Alteryx on July 31 reported second-quarter results that topped analysts’ expectations, with sales climbing 59% to $82 million. Shares today traded up 3% to about $135 and an $8.5 billion market cap.

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Kevin Costelloe
Kevin Costelloe
Tech reporter at Orange County Business Journal
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