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Wednesday, Aug 10, 2022
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Ad Testing Firm Sold

Ezoic Inc. in Carlsbad bought OC-based advertising technology firm AmpedSense.

Both companies are involved in maximizing website traffic and advertising revenue.

Ezoic helps clients test website elements and layouts to attract readership; AmpedSense makes a WordPress plug-in that runs A/B testing for website ads.

A/B testing refers to creating multiple versions of something—an ad, or an entire webpage or site—to see which version gets the most response from users.

Ezoic hired a former Google executive in December to form global partnerships; the company received $5.6 million in Series A funding in November 2013, according to CrunchBase.

Brad Graves is a reporter with OCBJ sister publication San Diego Business Journal, where a version of this article first appeared.

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