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Many Tenants Now Seek ‘Pitch Room’ With Sizzle

Tenants upgrading nowadays are trying to impress their clients with conference rooms that have the latest audio visual equipment, like touch screens, and for their brands to be everywhere in the office, according to Daniel Walker, vice president of development for the Irvine office of brokerage JLL.

“They want the stuff that adds sizzle,” he said. “We’re seeing big open offices with a strong pitch room for clients. They want people to have an experience when they come into their space.”

Individual offices are out of style when it comes to workspaces. Tenants are seeking wide-open spaces that provide flexibility and collaboration among employees. Tenants want to please their employees with perks, like gyms, and the proximity to restaurants for staff members’ convenience, said Walker, whose firm monitors prices in Orange County.

A tenant in OC is paying an average out-of-pocket cost of $163.46 per square foot to upgrade its facility, about 25% higher than in Los Angeles and 22% lower than in Silicon Valley, according to JLL. The OC landlord chips in an additional $50 per square foot, higher than the national average of $43.61, JLL said.

Tenant improvement prices have increased because of the shortage of labor and compliance with California’s energy efficiency standards, also known as Title 24.

“There is so much work out there” for contractors, Walker said. “It is a seller’s market.”

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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