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Brokers Report 9.4% Increase in Reps

Rumors of the deaths of brokers may be slightly exaggerated this year, according to the Business Journal’s annual list.

Brokers were considered going out of style as investors did their own trading, used robo advisers, or relied on registered investment advisers.

However, Orange County’s largest broker-dealers increased their registered representatives last year by 9.4% to 1,751, compared to a 1.4% decrease on last year’s list.

The 28 firms also increased their overall headcount 2.3% to 2,495, this week’s list shows.

Data on the firms and their headcount was as of May.

Starting on page 28, the list ranks broker-dealers, which can include wealth managers, based on the number of registered representatives in their OC operations. A registered representative is a licensed professional who trades securities, such as stocks, bonds, and options, on behalf of clients for a fee or commission. Firms must have at least five registered representatives to make the list.

Notables

• Merrill Lynch Wealth Management, a unit of Bank of America Corp., for the second consecutive year took the top spot, with an estimated 295 registered representatives in OC this year. On last year’s list, it reported 260 advisers.

Merrill’s OC offices include spots in Newport Beach, Irvine and Seal Beach. Its regional manager is Joe Holsinger.

• No. 2 Morgan Stanley Smith Barney in Newport Beach increased its number of registered financial representatives to 212.

• No. 3 Wells Fargo Advisors reported 197 registered representatives, a 13% increase from a year ago.

• The biggest decline was 14% to 42 advisers at No. 13 Lincoln Financial Network/Sagemark Consulting.

RIAs Popularity Continues in OC

Registered investment advisers are proving the popularity of their industry in Orange County.

The RIAs listed in this week’s directory, starting on page 31, increased their assets under management (AUM) to $254.5 billion as of Dec. 31, about double the amount three years ago.

They also boosted their assets under advisement (AUA) to $197.3 billion from $110.4 billion in 2016. Firms listing AUA don’t have discretion over those funds, but derive a fee for advice on where to invest.

RIAs often say they give independent advice to avoid conflicts such as broker-dealers that may be promoting their company’s own investment funds or selling insurance products alongside stock picks.

Furthermore, some firms such as Newport Beach’s Canterbury Consulting Inc., which is prominent in nonprofit circles, don’t neatly fit into the ranking by assets under management, where they have about $1 billion, compared to the unranked AUA, where they have about $23 billion.

We highlight 30 firms with at least $860 million in AUM; that cutoff figure left some interesting RIAs off the list.

Falling off this year’s list was Newport Beach’s United Financial Capital Advisers LLC, which last year listed $21.5 billion in assets. Last year, it was acquired by Goldman Sachs for $750 million.

—Peter J. Brennan

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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