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Shirin Behzadi: The Company Helper

Former Home Franchise Concepts (HFC) executive Shirin Behzadi holds a 25-year career as a leader in finance and franchising and now guides fellow entrepreneurs and businesses to grow in their own ventures.

Her career included turning Irvine-based HFC, an owner of popular brands such as Budget Blinds, Tailored Living and Concrete Craft, into the largest home services franchiser in the country.

Behzadi was named chief executive in 2015, after joining the company as chief financial officer, and expanded its core franchise and customer base across the nation. By 2018, the company reported product sales of $700 million.

Since 2019, Behzadi has worked as an adviser to various chief executives and landed on the board of several companies. She most recently sat on the board of recycling franchise Junk King and aided in its sale to Neighborly last year.

The San Francisco-based company, which removes unwanted items like furniture, appliances and garbage, counts over 150 franchises in 36 states and Canada.

She is also involved in her son’s beverage startup Bomani Cold Buzz as a business adviser, chairperson and founding investor.

“One of the highlights of the past year was being invited to be a featured beverage at events like Coachella and multiple other venues,” Behzadi wrote on her LinkedIn profile.

Bomani is currently trying to add 100 new restaurants and bars as official accounts in 99 days, documenting the progress on social media.

“It’s been really interesting and fun to be back in the situation where you’re establishing and growing the brand,” Behzadi said.

Behzadi also continues her involvement with local nonprofits and women’s leadership groups. She helps mentor women entrepreneurs globally with the Cherie Blair Foundation for Women, where she is also a board member.

This year, the organization celebrated reaching a campaign fundraising goal to support over 100,000 women in more than 50 countries.

“This success sets a strong precedent for an ambitious new strategy,” she wrote on LinkedIn. “We will be significantly scaling up our work to reach 1 million more women entrepreneurs by 2030, rapidly accelerating progress for women across the world.”

In March, Behzadi with OC United Way moderated a panel of local Iranian businesswomen – including Yassmin Sarmadi, founder and owner of Michelin-starred Knife Pleat, and California State University, Fullerton professor Elahe Amani—to discuss the ongoing women-led human rights protests in Iran and related cultural topics.

She is also a member of the OC Iranian American Chamber of Commerce.

“This is a cause being led by Iranian women and Iranian girls, asking for their most fundamental human rights that are risking their lives,” Behzadi told the Business Journal last year.

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Sonia Chung
Sonia Chung
Sonia Chung joined the Orange County Business Journal in 2021 as their Marketing Creative Director. In her role she creates all visual content as it relates to the marketing needs for the sales and events teams. Her responsibilities include the creation of marketing materials for six annual corporate events, weekly print advertisements, sales flyers in correspondence to the editorial calendar, social media graphics, PowerPoint presentation decks, e-blasts, and maintains the online presence for Orange County Business Journal’s corporate events.

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